Sunday, December 19, 2010

Sample 4: News Release - Event


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 Big Party to Celebrate the Union of Apple and Verizon

For Immediate Release
CUPERTINO, Ca., Dec. 18 – Two months after Verizon began carrying iPad in its store, Apple and Verizon are ready to celebrate. 
On Tuesday, Dec. 28, at the Staples Center, employees from Apple and Verizon will meet face to face.  Presentations by Steve Jobs, CEO of Apple and Ivan Seidenberg, CEO of Verizon will be followed by a special preview of Bon Jovi’s Live 2011 Concert.
The CEOs of Apple is very enthusiastic about the growth in sales of iPad.  Since Apple’s decision to end AT&T’s exclusivity “Apple’s shares are exceeding $300 for the first time,” said Steve Jobs.  “We are proud to partner with a communication giant like Verizon. Our two companies share a common mission in today’s digital world.  A celebration to be shared by the employees of both of our companies is the perfect way to cement our newly formed partnership.”
Ivan Seidenberg added, “The relationship of Verizon and Apple needs to be as powerful and reliable as the wireless connections we provide to our customers.  Steve’s idea for this Big Party will allow us to share the results of our brief partnership and our plans to strengthen that relationship in 2011.”
Bon Jovi and his band plan on making the celebration a memorable one.  “Our songs such as ‘Livin on a Prayer’ and ‘It’s My Life’ are going to get the group rockin,” said Bon Jovi.  “We want to these corporate people to know that they are in the entertainment business.  They can spread love, hope and joy with the iPad just like we do with our music.”
About Apple iPad:
The iPad is tablet computer designed and developed by Apple. It is particularly marketed as a platform for audio and visual media such as books, periodicals, movies, music, and games, as well as web content. At about 1.5 pounds (680 grams), its size and weight are between those of
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most contemporary smartphones and laptop computers. Apple released the iPad in April 2010.  According to a report released by Strategy Analytics, the Apple iPad has gained a 95 percent share sales of Tablet PC at the end of second quarter 2010. And during the second quarter 2010, Apple had sold 4.19 million iPads around the world.
The iPad runs the same operating system as the iPod Touch and iPhone. It can run its own applications as well as ones developed for the iPhone. Without modification, it will only run programs approved by Apple and he iPad is a tablet computer designed and developed by Apple.
For detailed information about the iPad visit http://www.apple.com/ipad

About Verizon:
            Verizon Wireless, is a wireless phone provider that owns and operates the largest mobile telecommunications network in the United States, based on a total of 93.2 million U.S. subscribers, only 0.4 million ahead of the second largest provider, in Q3 2010. Headquartered in Basking Ridge, New Jersey, Verizon has partnered with Apple to carry the iPad in all Verizon Stores.
For detailed information about the three Wi-Fi only versions of iPad sold at Verizon stores near you visit http//www.verizonwireles.com/ipad

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